A Bath-based mum and marketing expert has launched a new website design service to help businesses across Bath, Somerset and Wiltshire improve their online presence, attract customers and grow.
Joanna Lewis, founder of Joanna Lewis Media, has introduced the service for businesses of all sizes, including independent businesses and those run by parents and carers who are juggling work with family responsibilities.
With more than 20 years of experience in editorial and digital marketing, Joanna understands the challenges facing smaller businesses, particularly those without the time, resources or expertise to manage their own websites and digital marketing.
Her new service combines professional website design with search engine optimisation (SEO), helping businesses create attractive, easy-to-use websites that are also designed to appear in online searches.
“I see too many brands launch with a stunning new site and then wait for the enquiries to arrive,” said Joanna. “They don’t. The design is lovely, but nobody told Google what any of it is, so the site sits in the digital wilderness.”
Helping local businesses get noticed
The service is suitable for a wide range of businesses, from established companies looking to refresh their websites to independent traders, freelancers and parents or carers running their own businesses.
Joanna explains that building a successful website involves much more than creating something that looks attractive.
“Most web designers focus on how a site looks, and SEO is treated as a later add-on, if at all. I work the other way round. Search intent shapes the site structure, URLs, internal linking, on-page content, alt text and schema at the start of the design process, so design and SEO work in tandem.”
Working with an experienced website design and development partner, Joanna manages each project from the initial conversation through to launch, providing clients with a single point of contact throughout.
Websites can be created using platforms including WordPress, Wix, Squarespace and Framer, with options for both template-based and fully customised designs. Importantly, clients retain ownership of their websites and manage their own hosting accounts, avoiding unnecessary ongoing agency fees.
Support beyond the website launch
As well as designing new websites, Joanna offers ongoing SEO, content strategy, copywriting, digital PR, social media and wider marketing support. This can be particularly useful for smaller businesses and self-employed parents who need professional marketing expertise without employing a full-time marketing team.
“Most website agencies hand over the keys on launch day and disappear,” Joanna explained. “Because I’m involved from the start, I know exactly how the site is built and what it needs to perform, and there’s no handover between a web designer and a marketer.”
Joanna offers a free initial consultation, with each project tailored to the individual needs and budget of the business.
“A website should be the hardest-working part of your marketing, not just the prettiest,” she added.
For more information, visit www.joannalewis.media or email email hidden; JavaScript is required.
