Independent toyshop My Small World has announced its sponsorship of the Bath City Youth Girls U13s football team – one of the most successful and fast-developing squads in the region.
The team has achieved outstanding results in recent years, winning their league three seasons in a row, lifting the North Wiltshire League Cup in 2024 and reaching the final again in 2025, only missing out on penalties.
Many of the players and their families have been long-time supporters of My Small World, making the partnership a natural fit between two well-established parts of the Bath community.
For Dawn Burden, owner of My Small World, the sponsorship represents a genuine opportunity to support local young people and promote the values of teamwork and inclusion.
“We are absolutely thrilled to sponsor Bath City Youth Girls U13s,” said Dawn, “So many of these girls and their families have been part of our customer community over the years, and it’s a privilege to be able to support them as they pursue their goals.
“We’re proud to champion girls’ sport, equality and friendship – values that reflect what we believe in as a business.”
Bath City Youth continues to grow as one of the area’s leading community football clubs, providing opportunities for girls and boys of all abilities. The U13s’ record of success is built on teamwork, commitment and enjoyment of the game – qualities that make them excellent ambassadors for the club.
To mark the start of the partnership, the team was invited to a private visit at My Small World, where they took part in a treasure hunt around the store to find their new kits.
Carly White, parent and youth team administrator, said, “Having a local, independent sponsor like My Small World means so much more than just financial support. The girls feel a genuine connection to the brand, and that sense of pride and belonging makes a huge difference on and off the pitch.
“This partnership feels personal and rooted in the community, showing the players that their effort and commitment are valued by the city they represent.”
Through this new partnership, My Small World hopes to encourage other local businesses to back youth and grassroots sport across Bath and Wiltshire.
